Gamification, the application of game-design elements in non-game contexts, is one of the newest and trending ways of learning and changing behaviour. In his talk, Tom will explain how the concept of gamification works and why it works.

Tom is a business consultant, who graduated several years from the University of Twente with an academic publication about the impact of Serious Gaming & Gamification on demonstrated behaviour. Ever since, he is helping companies to change in a fun and innovative way, applying both concepts as a business consultant.